![]() If it’s someone you already know, bring up something light that’s come up in the past. If you really want to open up with something nice, though, bring up a mutual connection if you’re speaking to a cold contact. Skip the ineffectual sentiments and get to what you wanted to talk about. An email can’t “find you well,” any more than the person sending you the email can find you well in that moment. Plus it doesn’t make a whole lot of sense either. It’s like saying “Have a good day” whenever you say goodbye, or promising your high school sweetheart that you’ll be together 4ever. While well-intentioned, the statement is emptier than my checking account after a Steam Summer Sale. Here’s an old motivational poster to help you remember: You’ll see the “sparse” 3 sentences on your desktop are just enough info on your iPhone.) (Pro tip: read your email on your phone to check its length. Start talking about whatever it is you want to address with your email recipient. It’s superfluous and only exists to waste your time and the time of whomever you’re emailing. This is a great example of “filler language” - the words and phrases that don’t serve any purpose besides filling in your sentence. IF YOU WANT TO GET STRAIGHT TO THE POINT WHY DON’T YOU JUST DO IT THEN? Nothing makes me want to hurl my computer out my home office window faster than, “I’ll get straight to the point.” You’ll also come across as engaged and ready to take action.ĮXAMPLE: “Let’s plan a 30-minute meeting tomorrow in my office at 2:00 pm ET.” “I’ll get straight to the point.” Get straight to the point with your copy and propose how you want to connect. Not to mention the fact that it’s overused to death. Nothing is less clear than the phrase, “Let’s touch base.” It’s vague, jargon-y, and avoids actual action (aka everything good copy isn’t). ![]() ![]() Also, consider relaying this information by other means besides email. a baseball team manager giving directions to your team?.a bass player trying to convince a band to let you play with them?. ![]()
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